Saturday, May 2, 2009

1 May 2009 - When Consumer Products Collide

Beer. Shampoo. Not a lot of things in common between the two items that I can think of. In fact, it sounds like one of those non-sensical analogy multiple choice problems you might have on the SAT exam. Unless you live in Germany where one can buy beer shampoo. Not joking. I have it.



Now, before you go thinking that I have a morning drinking problem, let me assure you that it is truly shampoo and not made for internal consumption. In fact it doesn't even smell like beer. Much. It is part of the Guhl brand line of haircare products. (I agree, saying you'd like to put some Guhl on your hair sounds about as bad as saying you'd like to pour some beer on your head, neither of which would seem to be statements issued by someone with a clear (if not clean) head.)



So the background.... I ran out of my American shampoo last week, but made a conscious choice when I was in Chicago over Easter not to restock since clearly there must be something over here that would do just fine and that Mario could set me up. Alas, Mario has quite the waiting list and I don't have an appointment with him until next week (let's ignore for now how the grown-out scissorhands 'do looks and pains me each morning).



So, hoping to score some Wella or Schwarzkopf (literally, black head) products, I headed to the DM (which I am told is short for Droggerie Mart -- and who doesn't love a good drug mart?). I only saw Wella styling products, not shampoo et cetera. There was some Schwarzkopf action, but then I saw the Guhl line. They appeared to be color-coded. Naturally, I gravitated toward the blue line, but then caught out of the corner of my eye the phrase "Bier Shampoo" which would be part of the brown line (neither of which lines should be confused with the blue line and brown line Els in Chicago).



Apparently (this is based, of course, on my nascent German skills, unassisted by a dictionary there in the DM aisles), the brown line is designed for (go figure) brown hair. It is not a coloring product, but is supposed to enhance natural color. (Jury is out whether the yellow line would assist unnatural blondes....) I had had something similar in an Artec product way back when, though it was actually a color-depositing product, if I'm not mistaken. I have also heard tales that if you mix double-strength coffee with shampoo, that has a similar affect, though I never tried that out. I just have not traditionally considered pouring beverages other than water onto my head a normal thing to do. But I'm trying to expand my horizons (and perhaps downplay some of those, um, silver highlights in my hair). Anyway, the brown line's first step is beer and is to be followed by the walnut conditioner. I think there should be some sort of special treatment (weekly or something) product that would be kind of like dessert. I would recommend a dark chocolate base....



In case you were wondering, the blue line is not for older women with blue hair, but apparently is their "clean" line. By comparison, then, one must assume the brown line is a dirty, nutty, drunk product line.... And I kinda like it!

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